Tomorrow’s scenarios

To respond to changes and anticipate new scenarios it is necessary to understand what the most important challenges are

New trading patterns will emerge in the upcoming years.
The Asian countries will determine a global repositioning of all the players, while western countries will have to respond to new economic segments, reflecting a general expansion of the consumption areas. New and important players will emerge, who will continue to move and travel; immigrants from the large African, Asian and Latin American areas, the women of the world and the emerging social classes, crossing the threshold from  ubsistence to consumption, will number over a billion people. In this context of continuing social and demographic change, the Afuture project represents a vision for a consciously shared future, a future that can best interpret these signs of change and drive Autogrill Group’s decisions. While transformations take place in the twinkling of an eye and rends alternate with similar speed, one absolutely must have a vision of the future in order to understand and anticipate any possible scenario. To face this challenge, the Afuture project provides a basis for the collection and sharing of solutions targeted to effectively respond to the expectations of an increasingly complex, concerned and informed civil society.

One of the newer challenges we are about to face is posed by Information Technology, which is re-modeling behaviors on a small and large scale. The potential of the 2.0 technology in the Food&Beverage industry and in Travel Retail is broad and smartphones act as business engines.

It is therefore necessary to respond to this extended scenario by providing a multiple offering: a combination between global brands, Italian national cuisine traditions and local specialties, open to the influence of the specific social-territorial frameworks in which the Group operates, in order to generate a feeling of belonging in travellers who find themselves in new areas and create a sense of place.

It is therefore necessary to respond to this extended scenario by providing a multiple offering: a combination between global brands, Italian national cuisine traditions and local specialties, open to the influence of the specific social-territorial frameworks in which the Group operates, in order to generate a feeling of belonging in travellers who find themselves in new areas and create a sense of place.

The environmental issue is at the core of all of these scenarios, both in relation to the protection of natural resources and energy provision as well as consumption habits, to which Afuture has dedicated ongoing efforts since its inception.

It is therefore necessary to respond to all these signals in order to evaluate the decisions made and the benefits obtained, but, above all, in order to develop new projects aimed at ensuring the evolution of the Autogrill Group. This means thinking about the business in an innovative way, not only in terms of concepts and products offered, but also in terms of relations, consolidating the synergies between the different players.